My alma mater, sometimes called ‘Chicagwarts’ because of the Indiana limestone castle-esque buildings on the main quadrangle, is pulling out all the stops to convince Generation Hex students (well, that generation’s younger brothers and sisters) who are applying to college to look their way. This promotional video, ‘Fantastic Feats,’ is a straight take from the Marauder’s Map first shown in the Warner Brother’s adaptation of Prisoner of Azkaban:
The ‘Fantastic Feats’ title and image, of course, are lifted from the Fantastic Beasts films as conceived by Warner Brothers.
File this, then, under ‘Shared Text,’ Mina Lima file. There simply is no other set of books and film adaptations that marketers can use with equal confidence that everyone seeing them will get the allusion (and enjoy it). Please share in the comment boxes below any ‘Shared Text’ references you have seen in the college admissions field or elsewhere!
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