Yesterday at 1pm Eastern Time (and 6pm here in the UK) Warner Brothers Discovery held a press event to announce the launch of the new television streaming service Max. Rumours were spread, from sources within Warner Discovery, last week that they were close to closing a deal, that would see a new television adaptation of Harry Potter announced at the same time. Speculation from the ever reliable Rowling Library suggested that one reason for the leak was to increase pressure on Rowling Inc to sign before the press event so that the new series could be announced at the same, increasing the impact of Max in the increasingly competitive streaming market.

For this reason, the event was joined not just by investors and media journalists, but also a healthy number of Rowling and Potter watchers, myself among them. Right at the very end of the hour long presentation the announcement was made, clearly as the headline of the new service. Find out what we know, and the initial reactions after the jump:

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