Patricio Tarantino of The Rowling Library shared with me last night his discovery of the trademark for The Christmas Pig being registered in 2012. I was delighted to have this information because it supports my theory that this story was in long development, and was the novel described in the Q&A on her website.
The company that registered the trademark is Shastan Ltd, and after checking with Companies House in the UK it appears it’s sole purpose was to register this trademark with no obvious link to Rowling. This is the same tactic used for registering the trademark for The Ickabog, using in that case Portree Regent Ltd. Both Shastan and Portree Regent share a director, and Professor Granger suggested looking at the other companies this director is listed for.
Then things started getting really exciting. Join me after the jump to learn about a possible title for the next Cormoran Strike novel, one trademarked in 2015: The Last Cries of Men.


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