Yesterday Rowling broke her Twitter platform silence of eight months with a post and a retweet of a PotterMore posting about the new logo and tagline for ‘Harry Potter and the Cursed Child’ (‘J. K. Rowling Returns to Twitter‘).
She also reposted a January 2017 post, ‘Cursed Child Film Rumours,’ at her JKRowling.com website about rumors of a Daniel-Emma-Rupert film production of ‘Cursed Child.’ She says this rumor is “rubbish:”
I have no idea how these stories emerge, but to set the record straight once and for all: Harry Potter and the Cursed Child is a stage play, it was conceived and written as a stage play, it was always intended to be a stage play and nothing else, and there are absolutely no plans for it to become a movie, a novel, a puppet show, a cartoon, a comic book series or Cursed Child on Ice.
And she posted another link, much like her Twitter re-tweeting, to the PotterMore story about the Times Square logo-and-tag-line unveiling: ‘Harry Potter and the Cursed Child Takes over Times Square.’ That posting included this video.
Three short notes:
(1) The excitement about these events which even we are obliged to note are of no importance whatsoever, the change in logo-tagline of a Broadway play and an author’s return to a social media platform (!), testifies to the currency and vitality of Harry Potter’s status as the global shared text.
(2) If any conclusions are to be drawn from the JKRowling.com twin postings on top of the return to Twitter, my first guesses would be (a) it’s a business decision to use the tweeting platform with more than 14 million followers to highlight marketing events representing no little investment (how much do you think it cost to pull off that Times Square event about essentially nothing beyond reviving interest in a smash hit that may be showing signs of jumping the shark? To make the logo square with books and film logo?) and, (b) Rowling herself may be not totally on board with this. That reposting on her website of the 2017 denial of a movie production in the offing (2026?) sounds a bit like a ‘note to self’ (and to the world) that she is not really a prisoner of Rowling, Inc.’s mercenary concerns.
(3) Does anyone out there doubt that eventually, perhaps as with Tolkien “well after the author’s demise,” this play will be adapted into a movie and that there will be a Harry Potter movie re-booting, as well as a television series, opera, and Ice-Capades? If Christopher Tolkien couldn’t stop it, Rowling won’t be able to, and, given her charity concerns and commitments, I have to wonder at how long she will hold out against pressure externally from Warner Brothers and internally from Lumos and Volant.
I have no idea how these stories emerge, but to set the record straight once and for all: Harry Potter and the Cursed Child is a stage play, it was conceived and written as a stage play, it was always intended to be a stage play and nothing else, and there are absolutely no plans for it to become a movie, a novel, a puppet show, a cartoon, a comic book series or Cursed Child on Ice.
Warner Brothers has sold Rowling on a return to the successful formula of the original Harry Potter film franchise: she writes wildly successful novels and Warner Brothers then adapts them for the screen.
So, we’re left with a mystery. Why would Rowling forsake the use of the largest Twitter platform of followers of any author ever? Instead of looking for causes that would apply to every other human being, which search has pretty much come up empty, it’s time to think about reasons that might apply only to J. K. Rowling, the Master of Narrative Control and Media Manipulation. Think “Hermione and The Quibbler.” Or, better, “Hermione and the ‘Bug’ in a Jar.”
Last November I wrote a post about Rowling, Inc., taking one of Rowling’s Personal Assistants to court for “gross misconduct” and to sue for compensation to the tune of $25,000 in supposedly inappropriate and not-approved purchases as well as straight forward theft.
I have been thinking the last week about Rowling’s twitter silence, sixteen weeks today. While I think the reasons discussed on the subject in a variety of posts here at HogwartsProfessor are cogent and plausible, that is, one stop beyond merely possible, I have come to realize there are at least three other possibilities for her stepping away from her social media platform. They are personal reasons, legal order, and creating suspence, the last meaning only that the effect of her silence is intrigue and that it is reasonable to assume, given Rowling’s skill in manipulating readers through narrative, she may be as skilled in silence.
(1) Imminent Death: Anne Rowling, the author’s mother, was
(2)
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