You couldn’t make this stuff up, right? China Glaze: The Hunger Games Specialty Colour ‘Hook and Line’
For the first time ever, China Glaze has partnered with Lionsgate Films to create a specialty promotion for their movie adaptation of Suzanne Collins’ gripping trilogy, The Hunger Games, premiering in theaters March 2012. The polish shades are inspired by the Capitol of the nation of Panem!
The Hunger Games Specialty Colour Collection includes 12 amazing full coverage shades: Dress Me Up, Foie Gras, Fast Track, Hook and Line, Stone Cold, Smoke and Ashes, Agro, Mahogany Magic, Harvest Moon, Riveting, Electrify, Luxe and Lash.
The best part, though, is that the email sent out by Sally Beauty came with this provocative question: ‘Deborah, What Will You Be Wearing to the Opening Ceremonies?’ (Hat tip to Deborah for this!)
Aren’t we supposed to be sympathizing with the Tributes and despising the Capitol viewers? Has Lionsgate decided to cast us in the role of those viewers and to despise us with a story we pay to see, a film featuring themselves as the Gamesmaker Shadow-Casters? Give me the clunky coal miners outfit and keep the nail polish, please. [There are Reaping Clothes available, too, if you’re dying to look nice! What’s next, Life is Beautiful tank tops?]
Frankly, the Sally email gave me quite a start. It’s as if the marketing is being handled by Katniss’ clueless prep team. –Deborah
Can’t wait until the designers at “proms-are-us” come up with an Hunger Games prom theme in the near future.
How about: “Arena in the Round” with a decidedly tropical feel: the blue water-illusioned dancefloor encircles a hut-style island food-station where prom-goers can restock their snack plates and secure token prizes throughout the evening! The walls along the room’s perimeters are festooned with a variety of lush tropical plants (real and artificial), embued with the sounds of the rainforest. Throughout the evening, a clock”s chime will sound and lights will showcase a different part of the room, flashing images of the promgoers on a bigscreen suspended above the crowds! Chaperones, dressed in official Capitolwear, will then escort said persons to a designated area for photos and interviews….
Oh wow…..
Pj, I think that is called getting carried away in a post! But it sounds so real and probably will come to a prom near you.
Hmm, how many more tacky tie-ins can we ponder? I’m thinking “Alive” Beef Jerky and “A Perfect Storm” weather radios, or maybe “Quills” valentines or “Titanic” swimwear. Maybe Hannibal Lecter cookbooks.
It also makes me wonder about the Capitol’s own marketing ploys, like the big Mockingjay fashion statement in Catching Fire. How much of it is fluff, how much is intentional irony, and how much of it will blow up in the Gamemakers’ faces? Only time will tell, I guess. Tick, tock.
If the movie is just a trailer for the book, why can’t nail polish serve a trailer for the movie and ultimately the book? The marketers are looking for exposure. Controversy–even tounge-in-cheek outrage at the implied invitation to identify with the villians–creates more exposure. To beat them, we should stop talking about this now. But why, when it’s so much fun? This from a woman who, although she has read Deathly Hallows Lectures more often than Deathly Hallows, nevertheless spends most of her time writing marketing materials for $, and consoles herself with cheery manicures–this week featuring The Rainbow Connection glitter polish from OPI’s Muppet Movie tie-in, which in some circles, brands her a communist like Miss Piggy.
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