In USA Today’s ‘Life’ Section, page 1, above the fold, with a picture of Harry and Ginny, the best selling newspaper in America asks “How long can Harry’s magic hold?” It is a rhetorical question, right? The article is only to announce that the last trailer of Half-Blood Prince film will be released online tonight at 9 pm. Would any other film or book franchise get this kind of cover story treatment for the most recent release of a trailer? Another rhetorical question…
Harry’s magic is holding up quite well, thank you very much. The ‘Shared Text’ of a generation or three is so much a part of the public imagination today I cannot imagine it losing its “hold” or being supplanted anytime soon. Only books that caricature or echo the elements of its success, I suspect, will sell in this league or engage readers in similar fashion.
Your thoughts?
Recent Conversation