Publicity stunts are nothing new, and the Gamemakers in Hollywood know how to get the machine running to promote upcoming films. Interestingly, although the film adaptation of Sunrise on the Reaping is not due in theaters until Thanksgiving, large publicity installations have been appearing around the world over the last few days. Massive floral sculptures, featuring images and text connected to Sunrise on the Reaping, started cropping up a few days ago. New installations have been reported in a variety of locations from Times Square to Milan, with giant snakes, mockingjays, and heaps of flowers figuring large. Each also includes a little sign with a quotation from the book that, presumably, will be in the film. Some of those phrases have already been included in the trailer. The folks over at Panem Propoganda have been posting updated photos and videos on Instagram and Facebook, as the huge sculptures, in addition to being impressive, are changing. The sign quotations have already changed on some of them, ominously switching out from Haymitch’s words to President Snow’s. New installations are being reported daily, and some are scheduled to be moved later this week. This is a developing story, and we’ll certainly know more in a few days, but here are a few preliminary thoughts on what may lie behind this interesting series of promotional pieces. [Read more…]
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